For this assignment, I decided to interview Callie Murphy who currently works in the public relations and social media department as the senior account executive for BVK. BVK is a full-service advertising agency with over 250 employees located in Milwaukee, Wisconsin. They specifically specialize in travel and tourism, healthcare, and…

In the future I think that social media will become the primary resource everyone uses to access information. As time goes by, social media is only becoming more and more popular. All the various online platforms available make it easy for anyone to catch up or learn about what’s happening…

In 2009 there was a crisis involving two Domino’s employees who posted a video online of them tampering with customer’s food. The employees ended up posting this to Youtube and within a short period of time, it amassed over 1 million views. To make matters worse Domino’s, supposedly knew about…

There are certainly a lot of positives when talking about social media and what it has does for today’s society. It provides an effective and efficient outlet for people to network with family, friends, or business parters. It also has become one of the primary news sources that many have…

For my second book report, I chose The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick. Both Kawasaki and Fitzpatrick have extensive experience working with social media. Kawasaki is the former chief evangelist for Apple and is one of the pioneers of using…

The different types of advertisements that tend to grab my attention are those which are creative, funny, and entertaining. I’ve noticed that I’m much more inclined to play attention to advertisements that relate to music or technology. …

The only social media influencer I actively keep up with is my friend Tristan Jass also known as “T-jass”. The main reason he influences me is that he is someone I knew growing up. The fact that he made it big coming from the same town as me is crazy…

For my social media audit I chose to talk about Shazam. It is an app that you can download on any device which allows you to identify any song, TV show, movie, or advertisement. For example, if you were unsure of a name of a song being played, you could…

I decided to live tweet the North Carolina vs. Syracuse men’s basketball game which aired on March 1st at 6:00 p.m. This was my first time ever live tweeting and I found it to be surprisingly entertaining. I liked how I got to interact with multiple different accounts on Twitter…